Pirelli Promoting Men's Health through Twitter Campaign

Working with the non-profit Men’s Health Network, Pirelli Tire North America is launching a #HealthierMan Twitter campaign to promote healthy living.

“The #HealthierMan initiative, which coincides with Men’s Health Month in June, aims to encourage men to share their commitment to a healthier lifestyle with their family and friends – through simple tips on healthy diet, exercise, sports activities and more,” said Pierluigi Dinelli, chairman and CEO Pirelli Tire North America.

Pirelli is encouraging the public to participate in the campaign by sharing what they or the man in their life are doing to become healthier on Twitter via a short tweet, photo or video, the tiremaker said.

Between now and July 16, everytime the hashtag #HealthierMan is used on Twitter with @PirelliUSAtagged, Pirelli will donate $1 to the Men’s Health Network organization.