Michelin Debuts National Tire Safety Curriculum for Teen Drivers

Continuing a national awareness program to reduce preventable crashes among teen drivers, Michelin and ADTSEA (the American Driver and Traffic Safety Education Association) will launch their first joint tire-safety workshop on Saturday, July 11, at the 2015 ADTSEA National Conference in Raleigh, N.C. The workshop will introduce a new tire-safety education module to driving instructors from across the United States, aimed at teaching teen drivers simple facts about tire safety that will help them avoid crashes. Research shows that vehicle crashes are the top killer of teens in the United States.

“Michelin and ADTSEA are taking a key step forward in our shared mission to change the way new drivers are taught about the simple, life-saving topic of tire safety,” said Sheryl Wilkerson, vice president of federal government relations for Michelin North America, based in Greenville, S.C. “Michelin is committed to filling the large gap that exists in essential tire-safety knowledge among teen drivers to keep them safe on the roads.” 

As part of the new ADTSEA tire-safety module, Michelin will also debut new Tire Safety and Maintenance Videos that discuss how to properly check tire pressure, measure tread depth and install new tires.

To read more about this iniative visit http://michelinmedia.com/c2/michelin-tire-safety-curriculum/