Friday, May 29, 2015

Michelin and The Weather Channel Team Up for a S.A.F.E.R. Summer Driving Season

                                     

As National Tire Safety Week (May 24-30) kicks off the summer travel season, Michelin and The Weather Channel (Weather) have teamed up to provide motorists with critical information about the weather's impact on ensuring a "S.A.F.E.R." journey ahead.
Michelin experts and The Weather Channel meteorologists will take advantage of Weather's exclusive and popular "Road Ready" digital and broadcast platforms to provide motorists with driving tips for various weather conditions and other safety advice.
Safety starts with tread depth. Drivers cross in and out of pop-up summer downpours. Insufficient tread-depth results in less grip and longer stopping distances, especially on wet roads. Check your tires' tread depth before you hit the road.
Air pressure matters. Tires don't carry the weight of your vehicle, the tires' air pressure inside does. Underinflated tires provide less traction, reduce fuel efficiency, wear out prematurely, and most importantly, incur hard-to-see irreparable damage that compromises performance and safety.
As a general rule, your tire pressure will gain or lose 1 PSI (pound per square inch) for every 10° F change in temperature — and motorists can see dramatic temperature swings in a single day of summer driving. Check your tires' air pressure when tires are "cold"' in the morning and compare to the placard on the doorjamb before hitting the road for vacation travel.
Ease your load. Overloading your vehicle can create excessive heat inside your tires, which can cause severe damage that leads to tire stress and failure. Follow the manufacturer's loading recommendation on the vehicle information placard on the doorjamb or in the vehicle owners' manual.
Rain means slow down. Drive with two hands in wet weather, slow down before turning and maintain a consistent speed. Under deceleration, the front contact patches of your tires get larger, and are better able to handle cornering forces, providing better traction.


For more information and additional tips on safe driving, visit: www.michelinman.com // http://michelinmedia.com/c2/weather-channel-safe-driving/

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