Goodyear supports troops with branded tires

NASCAR drivers rolling on Goodyear tires are switching to specially branded "Support Our Troops" tires during the Memorial Day weekend.

For the sixth straight year, Goodyear Tire & Rubber Co., is rallying NASCAR fans to support members of the U.S. armed forces through its “Goodyear Gives Back” charitable program benefiting the Support Our Troops organization.

To kick off the program, Goodyear is transforming its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on all tires used during Memorial Day weekend at Charlotte Motor Speedway. This effort coincides with the launch of Goodyear's charity auction at www.Goodyear.com/GivesBack, which features autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp.

Proceeds benefit Support Our Troops, a nonprofit organization that works to bolster the morale and well-being of America’s troops and their families. To-date, Goodyear Gives Back has generated nearly $1 million in cash and product donations to support the cause.

To read more visit: www.Goodyear.com/GivesBack