Clients of Lapo Elkan’s uber-hip yacht and auto custom shop, Garage Italia Customs, will soon be some of the first drivers in the
world to have tailor-made tires that are being created exclusively by Pirelli in a variety of colors.
Green is mean! Credit Garage Italia Customs |
It makes perfect sense as these two hyper-Italian companies collaborate
to take customization to the extreme. Pirelli as the only supplier for Formula
1 has always been at the forefront of tire technology. And their design
engineers are running with Garage Italia Customs’ idea to develop
an exclusive new range of tires that would make the italian custom shop’s
creations even more unique.
Credit Garage Italia Customs |
Meanwhile, green and light blue tire sets have been installed on Lapo
Elkan’s Ferrari
458 Italia and Ferrari California. And Elkan will always admit
that part of the fun of being an entrepreneur is testing results of
the research carried out by the Garage Italia Customs designers on his own
vehicles.
“I’m immensely proud to
collaborate with such an excellence in this field,” says Elkan. “Pirelli is an
Italian symbol worldwide when it comes to performance. Together we are bringing
color in what was an exquisitely technologic sector.”
The force is with white wheels. Credit Grarage Italia Customs |
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