Wednesday, December 9, 2015

Custom Colors Are Now Available For Your Sportscar's...Tires

Clients of Lapo Elkan’s uber-hip yacht and auto custom shop, Garage Italia Customs, will soon be some of the first drivers in the world to have tailor-made tires that are being created exclusively by Pirelli in a variety of colors.


Green is mean! Credit Garage Italia Customs


It makes perfect sense as these two hyper-Italian companies collaborate to take customization to the extreme. Pirelli as the only supplier for Formula 1 has always been at the forefront of tire technology. And their design engineers are running with Garage Italia Customs’ idea to develop an exclusive new range of tires that would make the italian custom shop’s creations even more unique.

Credit Garage Italia Customs


Meanwhile, green and light blue tire sets have been installed on Lapo Elkan’s Ferrari 458 Italia and Ferrari California. And Elkan will always admit that part of the fun of being an entrepreneur is testing results of the research carried out by the Garage Italia Customs designers on his own vehicles.

“I’m immensely proud to collaborate with such an excellence in this field,” says Elkan. “Pirelli is an Italian symbol worldwide when it comes to performance. Together we are bringing color in what was an exquisitely technologic sector.”
The force is with white wheels. Credit Grarage Italia Customs

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