New Firestone Tire Built to Go Farther, Last Longer

Bridgestone has announced the release of the all-new Firestone Champion™ with Fuel Fighter Technology™ tire for cars and minivans. Built to last, the Firestone Champion tire is backed by a 70,000 mile limited treadwear warranty* and is engineered with fuel-efficient technology that gives drivers more miles per fill-up. The Champion tire from Firestone provides dependable, all season performance in dry, wet and winter driving conditions.

The Champion name represents a legacy of trusted performance for the Firestone brand. Firestone launched its first Champion passenger tire in the 1930s and the Deluxe Champion name adorned Firestone race tires during the 1940s and 1950s. Today’s reintroduction of the Champion name for Firestone passenger tires coincides with another important milestone on the 115-year old brand’s journey. Firestone is the Official Tire of the Indianapolis 500 Mile Race^® and will celebrate its 67th victory at the 100th running of "The Greatest Spectacle in Racing" on May 29. Firestone earned its first Indy 500 victory at the inaugural running in 1911.

The Firestone Champion tire will replace the Firestone Affinity and Precision touring tires. The Firestone Champion is engineered with a 21 percent improvement in rolling resistance over the Firestone Affinity. Rolling resistance is friction or the force resisting a tire as it rolls across the road surface. When rolling resistance is reduced, the tire rolls more easily, improving fuel economy.

The Champion tire is the latest Firestone brand product offering from Bridgestone, the world’s largest tire and rubber company. Backed by a 30-Day Buy & Try Guarantee**, the Firestone Champion tire now is available in the United States and Canada, in 48 sizes, 14” to 18” rim diameters.