GENERAL TIRE INTRODUCES ALTIMAX ARCTIC 12

Opening orders in March. Dealer deliveries in July.

The General AltiMAX Arctic 12 is latest tire in the brand’s winter tire line up, and will replace the current AltiMAX Arctic for passenger cars, minivans, crossovers and compact SUVs.

The studdable winter tire features innovative compound and tread pattern technologies that promise superior traction in low temperatures on wet, snow and/or ice conditions. 

A total of 47 T-rated sizes ranging from 14″ to 19″, all in extra load, will be offered at launch.

“Our General Tire winter line has built a reputation among our dealer network and consumers as a solid winter tire option with impressive performance,” says Travis Roffler, director of marketing for General Tire. “The new General AltiMAX Arctic 12 will continue to strengthen that reputation as it takes winter traction and handling to a new level.”