Continental Speeds up Evolution of AR Head-up Displays through Strategic Partnership with DigiLens

Babenhausen, Germany / Silicon Valley, USA. December 16, 2016. The international technology company Continental has entered into a strategic partnership with DigiLens Inc., a leader in holographic projection technology for application in automotive and consumer electronics. The partnership has been formed to develop ultra thin Augmented Reality Head-up Displays that will further enhance a wider market penetration in cars of different segments.

“With the breakthroughs we already have achieved in integrated optics, we are confident that together with Continental we will expand this technology to the automotive industry. Augmented Reality blends all relevant information provided by a Head-up Display, straight in front of the eyes of the driver. With that augmentation there is no reason not to keep your eyes focused on the road,“ said Jonathan Waldern, founder and CEO of DigiLens. “Together with Continental we will make roads safer and accelerate the adoption of Head-up Display technology.”

The technology will also ease drivers into accepting automated driving faster. Automated driving will require a holistic human machine interface that will lead to a safer and more intuitive driving experience with an enhanced joy of use. This is what the new type of display technology will clearly provide. With increased acceptance of Augmented Reality HUD drivers will feel secure in the knowledge of what the car actually sees and knows. In turn, driver confidence in automated driving will be enhanced significantly.