Michelin launches #FirstCarMoment campaign

Michelin North America Inc. is launching a driver safety initiative that ties in with the nostalgia of getting keys to a car for the first time. The #FirstCarMoment was inspired by a survey commissioned by Michelin  that found four out of five Americans can detail information about the make or model of their first car, but only one in five (21 percent) can remember details about the types of tires.

The #FirstCarMoment campaign encourages consumers to share stories about their #FirstCarMoment and learn more about the importance of tire safety. The campaign is an extension of the company's larger effort increase awareness of road safety.

Michelin’s survey additional findings included:

• More than half of Americans (58 percent) got their first car before age 18.
• While half (57 percent) purchased their first car themselves, more than one-third (39 percent) received it from someone else (either as a gift specifically purchased for them or as a hand-me-down).
• When thinking about their first car, one-third of Americans (33 percent) were not familiar with how to maintain tire tread, and only half (53 percent) kept a tire pressure gauge in the glove box.

read more at: http://www.tirebusiness.com/article/20150619/NEWS/150619914/michelin-launches-firstcarmoment-campaign